The Gospel According To Mark: Creating “Cumulative Advantage” In A World of Perceived Disadvantages

Finding it a struggle to get ahead in today’s highly crowded business world? Ever wondered whether hard work and meritocracy are truly a path to success? Envious of those who seemingly have unlimited connections and resources to build their lives?

These are among the many themes noted thought-leader Mark Schaefer covers in his book Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.

First though, a disclosure — I’ve been corresponding with Schaefer on social media for years since reading his first book “Tao of Twitter way back in 2010.” Since then I’ve taken all but one of his literary creations. But “Cumulative Advantage” in my humble opinion is his magnum opus.

Filled with an ocean of fresh insights for carving out an advantage in today’s crowded world, Cumulative Advantage is an amazing guide for entrepreneurs, startup leaders, and everyday leaders seeking uncommon wisdom on building successful lives and enterprises.

Unlike other books which are filled with “fresh pastry” prescriptive that leave the reader hanging in the end, Schaeffer’s book provides a highly pragmatic and accessible roadmap to building a cache of advantages over time. Readers will find…